Creation of concept and brand experience for Deezer’s end-of-the-year party aimed to celebrate the diversity of Brazilian music. (Dec/2017, São Paulo)
In designing the experience, I aimed to mix various Brazilian musical and cultural expressions in the same space, from funk to brega to arrocha to rap, thus inviting people to come out of their musical preference bubbles.
The party took place on the terrace of Purple Cow agency with a pocket show of Baco Exu do Blues and a line-up of DJs I curated: Batekoo, Omulu, Animalia, Ad Ferrera, Marara Kelly and Maravilhosas Corpo de Baile.
The scenography was an exhibition of the works of textile artists Alexandre Heberte and Gustavo Silvestre .
Photos: Rafael Canoba