I co-created the strategy and concept for the repositioning of MECA festival together with creatives Matheus Dick Lee and Alberto Lins and festival CEO Rodrigo Santanna. I also wrote the script for the video manifesto used as the hero asset of the repositioning initiative. (Oct-Nov 2019, São Paulo)
///// Scope of work
1) Script and co-direction of the video manifesto.
2) Creation of the repositioning strategy.
3) Creation of concept based on a platform of gathering and connection between different cultural and creative communities.