I co-created together with designer Caco Neves the brand identity for Soledad.trop, a Brazilian trends consultancy. Soledad is a trend bureau that considers the “tropicalization” of trends to be its main mission, meaning the creation of an analytical methodology through proprietary Brazilian lenses, which do not attempt to make US and European research “fit” the Brazilian cultural reality. My challenge was to transform this mission into a brand expression strategy. (April/2018, São Paulo)
///// Scope of work
1) CONCEPT AND SIGNATURE.
2) SCRIPT of the institutional video.
3) PLANNING of brand expression
4) CONCEPT BRIEFING for art direction