ETERNAMENTE SOU, crowdfunding LGBT50+, campaign
CONCEPT / STRATEGY, CREATIVE DIRECTION, SCREENWRITING
ETERNAMENTE SOU, crowdfunding LGBT50+
Crowdfunding campaign for ONG Eternamente SOU (São Paulo), dedicated to promoting initiatives for LGBTQIA+ persons aged 50+ (LGBT50+). The project was created and executed in partnership with director and editor Luís Knihs. (Sept-Nov/2019, São Paulo)
The crowdfunding aimed to gather funds for the creation of a community space in São Paulo dedicated to LGBTQIA+ elders, who are frequently abandoned by their families and in situations of financial and affective vulnerability.
We created 5 assets: a main film to communicate the crowdfunding and demonstrate the use of the money and a series of 4 micro-documentaries telling the stories of four LGBT50+ persons in the city of São Paulo: Dora, Amanda, Ricardo and Newton.